Senior Associate Director of Admissions
Oneonta, NY
Full Time
Admissions
Mid Level
Date: June 13, 2025
Title: Senior Associate Director of Admissions
Description: The role of Senior Associate Director of Admissions, is a pivotal leadership position for an experienced admissions professional who thrives in dynamic, student-first environments. Reporting to a highly dynamic and forward-thinking Director of Enrollment Management, the Senior Associate Director serves as the operational leader of the domestic recruitment team. This role blends strategic oversight with hands-on execution, ensuring that enrollment targets are met through data-driven planning, team mentorship, and an unwavering focus on service excellence.
This position offers a unique opportunity to join a transformative enrollment team during a period of innovation and momentum. The Senior Associate Director will not only contribute to Hartwick's growth and mission, but also help shape a culture that values creativity, responsiveness, and a deep commitment to the student experience.
Responsibilities:
Leadership & Team Management
An independent, residential liberal arts college enrolling approximately 1,200 full-time undergraduates, Hartwick embraces the teacher-scholar model, with teaching excellence as the first priority, and seeks to recruit, retain and promote a diverse workforce. The College features a Liberal Arts in Practice general education curriculum and aspires to “be the best at melding liberal arts education with experiential learning.”
Hartwick operates as a community of learners where there is a very real sense of belonging and connection. By joining Hartwick, you become part of a group of people who work together, share in our successes, and a celebrate our accomplishments. All positions at Hartwick contribute to the education and development of students with the opportunity to see the impact on future leaders—what you do at Hartwick really matters.
Our beautiful 425-acre campus is located in the scenic Susquehanna River valley in Oneonta, New York—a charming town near the northern foothills of the Catskill Mountains. Hartwick offers health benefits to domestic partners of employees, flexible scheduling, opportunities to engage in athletic and cultural events (concerts, exhibits, and lectures) and tuition benefits for eligible employees and their dependents.
Hartwick College prohibits discrimination on the basis of sexual orientation/preference and gender identity/expression and is an Equal Opportunity Employer, committed to broadening “the understanding, awareness, and appreciation of diversity among all members of the Hartwick community.” Women, minorities, and other underrepresented groups are especially encouraged to apply.
Hartwick College is committed to providing a safe and secure educational and employment environment. Employment at Hartwick College is therefore contingent upon a successful background check on every new employee. Candidates to whom an offer of employment is made will be required to sign a Release of Information Form authorizing the College to conduct a thorough background check.
Hartwick College is committed to a diverse candidate pool, values an inclusive workforce and workplace environment, and wishes to minimize or eliminate the impact of implicit bias during the search and hiring process.
All applicants are asked to submit the following materials with their online applications:
Title: Senior Associate Director of Admissions
Description: The role of Senior Associate Director of Admissions, is a pivotal leadership position for an experienced admissions professional who thrives in dynamic, student-first environments. Reporting to a highly dynamic and forward-thinking Director of Enrollment Management, the Senior Associate Director serves as the operational leader of the domestic recruitment team. This role blends strategic oversight with hands-on execution, ensuring that enrollment targets are met through data-driven planning, team mentorship, and an unwavering focus on service excellence.
This position offers a unique opportunity to join a transformative enrollment team during a period of innovation and momentum. The Senior Associate Director will not only contribute to Hartwick's growth and mission, but also help shape a culture that values creativity, responsiveness, and a deep commitment to the student experience.
Responsibilities:
Leadership & Team Management
- Provide day-to-day leadership for the domestic undergraduate admissions team, including supervision, coaching, performance management, and professional development.
- Serve as a mentor and role model, instilling best practices in relationship development, territory management, customer service, and strategic follow-up.
- In partnership with the Director of Enrollment Management, ensure that all team goals align with broader institutional strategies and revenue targets.
- Comply with all applicable College, Federal, State, local, and associational laws, rules and regulations.
- Maintain positive professional relationships with internal and external constituents.
- As a representative of the College, comport oneself in a professional manner at all times, both on and off campus.
- Lead a defined recruitment territory and execute an advanced, metrics-driven strategy that includes travel, outreach, and follow-up through all stages of the admissions funnel.
- Analyze data to inform recruitment and yield tactics, collaborating with marketing, financial aid, and academic affairs to ensure cohesive, student-centered messaging.
- Maintain and grow relationships with key influencers including school counselors, CBOs, independent consultants, and alumni.
- Design and implement high-impact communications that guide prospective students and families from inquiry through enrollment.
- Lead campus visits, interviews, and virtual events; represent Hartwick at regional and national conferences as needed.
- Identify opportunities for service enhancements and advocate for communication approaches that center on student wellness, clarity, and connection.
- Serve as a key liaison to campus partners including Athletics, Residential Life, Belonging, Financial Aid, and Career Development.
- Champion student-first policies and ensure alignment between recruitment efforts and Hartwick's position as the Life Balance College.
- Help lead special projects, task forces, and campus committees as assigned by the Director of Enrollment Management.
- Plan and implement high-visibility recruitment events such as Accepted Student Days, Open Houses, and school counselor programs.
- Innovate ways to reach students and families through both digital and on-the-ground engagement strategies.
- Participate in significant College events including but not limited to Wick Week, True Blue Weekend, and Commencement Weekend.
- Demonstrated success managing professional staff, driving complex recruitment strategies, and contributing to institutional growth.
- Strong understanding of data analysis, CRM systems (e.g., Slate, Colleague), and modern admissions marketing techniques.
- Exceptional written and verbal communication skills with the ability to engage a wide variety of audiences.
- Availability for travel, evenings, and weekends as required by the recruitment calendar.
- Valid driver’s license and a clean driving record.
An independent, residential liberal arts college enrolling approximately 1,200 full-time undergraduates, Hartwick embraces the teacher-scholar model, with teaching excellence as the first priority, and seeks to recruit, retain and promote a diverse workforce. The College features a Liberal Arts in Practice general education curriculum and aspires to “be the best at melding liberal arts education with experiential learning.”
Hartwick operates as a community of learners where there is a very real sense of belonging and connection. By joining Hartwick, you become part of a group of people who work together, share in our successes, and a celebrate our accomplishments. All positions at Hartwick contribute to the education and development of students with the opportunity to see the impact on future leaders—what you do at Hartwick really matters.
Our beautiful 425-acre campus is located in the scenic Susquehanna River valley in Oneonta, New York—a charming town near the northern foothills of the Catskill Mountains. Hartwick offers health benefits to domestic partners of employees, flexible scheduling, opportunities to engage in athletic and cultural events (concerts, exhibits, and lectures) and tuition benefits for eligible employees and their dependents.
Hartwick College prohibits discrimination on the basis of sexual orientation/preference and gender identity/expression and is an Equal Opportunity Employer, committed to broadening “the understanding, awareness, and appreciation of diversity among all members of the Hartwick community.” Women, minorities, and other underrepresented groups are especially encouraged to apply.
Hartwick College is committed to providing a safe and secure educational and employment environment. Employment at Hartwick College is therefore contingent upon a successful background check on every new employee. Candidates to whom an offer of employment is made will be required to sign a Release of Information Form authorizing the College to conduct a thorough background check.
Hartwick College is committed to a diverse candidate pool, values an inclusive workforce and workplace environment, and wishes to minimize or eliminate the impact of implicit bias during the search and hiring process.
All applicants are asked to submit the following materials with their online applications:
- A cover letter;
- A resume; and
- The names and contact information for three references, with annotation regarding how the reference is related to you and your work (at least one of your references must be from a current and/or previous supervisor).
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